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The China aviation market is a very attractive one, especially when most of the aviation markets around the world are encountering sluggish economic times. China's aviation has developed very rapidly in the last 20 years and will continue to move fast in the next 20 years. But due to the fact that China's aviation is built from the ground up from the military, and it is owned and operated by government, that make doing business in China's aviation market more challenging comparing to most of the markets in the world. Plus the size of the nation, the government structure, the unique business practices, and culture and language barriers, your efforts in developing this market can be easily diluted and fruitless if you are not prepared and supported in a proper way. You have no second chance approaching this emerging market, do it right the first time.
Francis Chao
Managing Director